GWT (formerly Google Search Console) is an invaluable tool for website owners. Offering various tools and reports that help users better understand their sites, GWT provides essential assistance for improving performance of any online property.

Free tool that helps you monitor the performance of your website. Also identifies issues like poorly optimized pages that don't perform as planned and explains why they may not be performing optimally.

Google Analytics

Access to accurate website traffic data can be invaluable, providing an in-depth view of how your website is performing and helping to pinpoint areas for improvement. With accurate data at hand, it becomes much simpler to make smart decisions that optimize your site for search engine success.

By monitoring what types of content your target audience most enjoys and which pages receive the highest views and for how long, you can learn what will ensure visitors come back again and again. This allows you to create engaging and relevant material that keeps visitors coming back for more. Discover everything about Digital Marketing by clicking here or visiting our website.

Start off by setting up a Google Analytics 4 account and connecting your website to GA by adding tracking code snippets on each page of your site. When everything is setup properly, you'll be able to view data through different reports such as Traffic Acquisition, User Acquisition and Page and Screen Reports.

Google Webmaster Tools

Google Webmaster Tools makes it possible to keep an eye on your website's traffic by giving insights into its performance and performance metrics. It shows which search terms people are entering to find your site, while providing advice on how you can optimize its content and increase its performance for greater results.

This tool gives insights into how your audience engages with your website, such as which pages and posts are most visited by visitors, as well as identifying any potential problem areas - for instance pages where visitors drop off quickly or struggle to locate what they need.

Know where your organic traffic is coming from to better target your marketing efforts. MonsterInsights free version provides this data under Insights >> Overview report; for Plus or higher versions you can utilize GSC (Google Search Console) Report for further insight into your top search queries with their associated pages and countries.

Bing Webmaster Tools

Webmaster tools enable you to observe how visitors behave on your site, helping you make more informed decisions on how best to improve it and serve users better. Make sure your visitors know about the data collection you do so they may opt-out if desired.

Bing Webmaster Tools may not offer as many capabilities as the Google Suite, but it still provides valuable insight into how the search engine crawls and indexes your website. In addition, it includes keyword research tools and features designed to optimize it for Bing.

Start using Bing today by visiting their homepage and entering your full website address. From here you have several methods of verifying ownership; DNS Auto Verification (adding letters and numbers provided by Bing to your domain registrar or DNS provider), XML File Upload or Meta Tag Authentication can help. These may involve adding a CNAME record from Bing or copy-pasting one from their list into your root directory or copying and pasting meta tag into HTML source code of homepage HTML pages respectively. Bing Webmaster Tools also features SEO Reports that highlight issues that might be hindering performance on search engines such as Google or Bing; these reports could reveal issues impacting search performance as well.

Yahoo Webmaster Tools

Yahoo also provides its own webmaster tools, similar to those provided by Google and Bing. Although Yahoo Site Explorer will likely be shut down once all sites have migrated over to Bing-powered search results, it still provides valuable additional insights about your website and offers additional sources of data about it.

This tool also features a feature that enables you to check if any pages of your website have not been indexed, which can help determine why those specific pages don't show up in search results. However, note that this will only give information regarding Yahoo search engine usage; thus other web analytics software like Google Analytics should also be utilized alongside it for optimal performance.

Matomo, an open-source and privacy-friendly web analytics platform, should also be considered when considering website tracking solutions. With robust digital intelligence tracking that meets GDPR and GPDR compliance and as one of the most powerful tracking tools with regards to data and insight.